There’s a reason why lots of businesses invest in multiple digital marketing strategies. Short answer – because they work!
They cannot be done overnight. But when done correctly, these strategies are legit game-changers.
And when you are in the business of selling properties, learning the ropes of real estate marketing gets you steps ahead of your competition not just for the coming weeks, but for the longer, cutthroat industry competition!
Now let’s set you up for the long haul with these 14 long-term digital marketing strategies for your real estate business:
1. Know your main market or niche
It’s the most important part of any strategy, which is often always forgotten.
Your real estate business is all about your market – a unique group of people with unique wants and needs. Understand what they are looking for in a property. What features are the most important to them? Be inquisitive, ask questions.
2. Know your competition
Just as you keep an eye on your niche, always know how your competition is doing. Who is making a lot of noise in the realtor sector? How are they getting attention? How can you do better? More importantly, what digital marketing strategies do they have in place and how can I improve them?
3. Create an easy-to-navigate, mobile-friendly website
Websites can make or break your brand. You don’t want the latter.
It’s your real estate businesses’ digital mark, so it only makes sense to create that BIG, good impression!
A 2021 study on-site speed shows that one in four visitors abandon the site if it takes more than four seconds to load. You don’t want to lose visitors.
So on top of quality content, make sure to invest in speed and create user-friendly navigation menus for easy browsing.
4. Make a blog section within your website with old clients
Why create a separate blog section when you already have a gallery of products on your website?
Well, folks, two words – organic traffic.
A blog is a perfect place to boost your search engine ranking, given that you stick to a consistent, quality SEO practice.
5. Start with ONE social media platform and go big on it
People rave about setting up accounts across all social media platforms to improve online visibility.
That may work. But not always.
There’s a reason why one of the internet’s major influencers, Gary Vaynerchuk, promotes the idea of focusing on ONE platform first, scale later.
It helps you focus on actionable strategies on a platform where the majority of your market is at. Identify that platform and go BIG on it!
6. Tap an Influencer for a wider reachart with ONE social media platform and go big on it
Collaborating with influencers has never been as popular as it is right now. Influencers already have a huge following on their belt – people who trust and believe what they promote. Leverage that network and partner with them.
7. Optimize your Pinterest Board with ONE social media platform and go big on it
Contrary to what you were led to believe, Pinterest is not just a social media platform. It’s a search engine – in photos. It is a perfect place for your real estate business to document properties and unique features into ‘boards.’
If that doesn’t get you going, here’s a quick look at Pinterest’s statistics for marketers this 2021.
8. Invest in Professional Photography and Video Marketing
Showcase your real estate properties’ best assets through professional, high-quality photos. Capture potential clients’ interest through stunning photography and local sites! Hire a professional to take pictures not only of the property you are selling but its surrounding area.
9. Create a content calendar
All successful digital marketing strategies don’t happen in a single night, not even a few weeks.
It is about consistency as much as it is quality.
To build a solid brand online, you must consistently create content that resonates with your market. Plan your marketing strategies with intuitive tools like Trello or CoSchedule and breeze through your content plan for weeks.
10. Connect with clients and ask for testimonials
Word-of-mouth marketing remains a huge asset that tells buyers how they can trust you to address their needs. Get in touch with previous clients, and don’t hesitate to ask for a review or testimonial.
11. Build a strong email marketing list
Email marketing is a star in the digital marketing world, and it converts to numbers when done right.
Send out newsletters to your subscribers and let them know of new properties up for sale. Perhaps a ‘hot list’ of new houses in the market? The idea is to stay relevant without being spammy.
12. Build your brand by storytelling
Stories speak to people.
It’s why you see brands retaining a loyal customer base who buy their products and spread brand awareness among their circle of friends.
What makes your properties unique? What experiences will buyers get once they invest in this home?
13.Host a Webinar
With COVID-19 boosting online searches globally, it’s safe to say that there is a good chance potential clients are also doing their home-searching online.
Webinars help boost your credibility on real estate matters, which in turn makes you an authority figure in the eyes of homebuyers who are looking for guidance and support in making their next big step.
Moreover, webinars open your doors to a healthy feedback loop with clients and business partners via live Q&A sessions.
This is the perfect time to take advantage of your virtual meeting rooms. Use it well!
14. Make yourself easy to contact
The Contact Page is so common that website builders often don’t pay too much attention to it.
Well, not on your watch! Be different and create a concise contact page, has personality and is easy to navigate. Include a phone number and professional email or chat function for better reach.
One thing to keep in mind, there are no shortcuts to real estate marketing, as with any venture.
The best way to test out the efficiency of any of these 14 strategies is execution and continued assessment.
Realtors can use digital marketing by coming up with a real estate marketing sales funnel, organizing remote events, using former clients’ testimonials, conducting virtual tours, and staying in touch with clients.
Now you are up to date on how to better handle your digital marketing in the face of uncertainty.